Keywords

Keywords and Keyword Density For Your SEO Strategy

Dear Readers:

If you’re in the digital spaces, chances are that you’ve already heard about search engine optimization (SEO) and keywords. Keywords are a crucial to a successful SEO strategy, but you might be wondering – What are they exactly? How do choose the right ones in the right volume? How do you best integrate this into your SEO strategy? Well, roll up your sleeves and let’s get started.

What are keywords?
Keywords or keyword phrases are keywords or set of keywords (usually 3 to 5 words long) that you type into search engines to get more information. For example, you can type in “blog” into Google as a keyword or “how to make money on my blog” as a keyword phrase.

How do you choose the right keywords?
Selecting the right keywords for your digital marketing strategy can help (or not) drive traffic to your web domains. When you are writing or producing content for your web assets, think about the main topics that your article is covering. If you’re talking about the PanAm Games 2015, you might include keywords such as: sports, panam games, amateur athletes.

You can get help in choosing your keywords by using tools such as Google AdWords Key Planner, which is free and helps you group keywords together and see how they rank. You will need to register with Google to access this account. Or you can use alternative keyword tool planners such as KeyWordTool.io or Bing Ads Intelligence (a Microsoft product).

How do you integrate keywords into your SEO strategy?
When you are writing new content or articles, think about your topic. Do you research on the top keywords that might be of interest to users. You want to aim for a higher keyword density so it will be more relevant to the search string on a page. The rule of thumb is to have 5 to 10 keywords per article to ensure that you are maintaining authenticity in your content, and pulling out the most relevant topics.

Want to learn more about digital marketing?
We would love to hear your thoughts! Leave your comments on any of our channels – YouTube ChannelFacebookTwitter, or Google+.

Sumu Sathi, Mandraa TV

Startupreneur Story Series – Sumu Sathi, Mandraa TV

Dear L Think Crew:

Starting your own business can be both incredibly scary and extremely rewarding! In this new series, we feature entrepreneurs who have bravely decided to venture into startup territory and leave a mark.

In today’s blog post, we are excited to feature Sumu Sathi, President, Producer, and Host of Mandraa TV. You can connect with Ms. Sathi on Facebook or Twitter. Below are her responses to our interview questions.

What inspired you to become an entrepreneur?
My social work background and passion for media inspired me to become an entrepreneur. I am a strong believer in Social Entrepreneurship, so marrying both my careers was something close to my heart. If I can be an entrepreneur by telling inspiring stories through media then why not?

What is the hardest element of running your own business? What strategies and techniques do you use to be successful?
Social Entrepreneurship seems to be new to many in the South Asian community; therefore, not many of my friends who own businesses understand my concept and path. I would say the hardest element is doing business the non-traditional way. The only strategy and technique I am using is asking my client how I can help them. I am sticking to what I believe in, which is helping others by doing what I love. I have also defined what success means to me, which are creating difference in my client’s life and inspiring the people that are supporting Mandraa, so according to my definition I am highly successful!

What is Mandraa TV? What is the focus of your organization?
Mandraa is the new authority in online visual media that connects visionaries in the world of style, the arts, entertainment, lifestyle and more. Our platform focused on showcasing talent, promoting the arts, sharing stories and inspiring others to reach their own goals. Mandraa’s goal is to stimulate your senses and fire your imagination with extraordinary stories of entrepreneurs, community leaders and everyday risk-takers who have achieved their goals and who will inspire you to follow your dreams. Let our imagination unfold yours!

How do you network /connect with other entrepreneurs and business owners?
I connect with entrepreneurs through building relationships. If you talk to any individual or company that we feature on Mandraa, you will hear the relationship they have with Mandraa. Just like there are behind the scenes work for every media productions, there are behind the scenes stories with every entrepreneur I connect with. I don’t attend all the networking events out there because networking has to be effective. I pick the ones that has interesting speakers or the event that has attracting a wide variety of guests instead of one specific industry. Social media has opened doors to many networking possibilities which I admire a lot. I connect with many entrepreneurs through social media daily. It saves time and they can also see that you support them by liking their page or sharing their work.

Do you have any recommendations for those thinking of starting their own business?
Yes! There are two kinds of businesses in my opinion – those that depend on money and those that depend on people. I belong to the second kind and I can speak to the second kind.

*Start building your network – every day connect with one person through social media that you think is doing a great job or that you would like to partner with in the future. Support them.

*If you are feeling uncomfortable about a business decision or if it doesn’t feel right – DON’T DO IT!

*Companies are run by people – value people and make sure you are doing the right thing by selling the right product to them. Ask someone how you can help them instead of asking what they can do for you.

*Identify a problem – Provide a service that the community needs or is lacking as this makes you a unique brand and in high demand.

*Don’t stress – If my business gives me stress which is affecting my physical and emotional health, then I will step back and think about my next move. We start businesses to pursue our passion, be our own boss and make a difference. If it is stressful then what is the point of starting that business? Do things that make you happy!

Interested in entrepreneurship or startups?
Share your stories on any of our channels – YouTube ChannelFacebookTwitter, or Google+.

Valentine's Day in the Digital Space

Valentine’s Day in the Digital Marketing Space

Dear L Think Crew:

Are you ready for the most lovely (or heart-wrenching) day of the year? Well, no matter how you look at it, Valentine’s Day marks a significant moment to celebrate (or anti-celebrate) love. Retailers and digital marketers love this time of year because of increased spending on luxury items, YouTube anniversary celebrations, and revised strategies to reach customers.

Mobile devices are leading Valentine’s Day purchases
With the prevalence of mobile devices, a new survey has shown that one-third are now purchasing their Valentine’s Day gifts for their loved ones on smartphones or tablets. The age group leading this trend is 18 to 34 year olds that are looking for last-minute, on-demand gifts up to one week before the big day.

YouTube turns 10 on February 14
The video platform services started as a simple space to upload and share videos, was then purchased by Google, and now enjoys 1 billion unique monthly users and a 14% home Internet traffic dominance in late 2014. It just so-happened that YouTube registered its domain name 10 years ago on Valentine’s Day. Share your love for YouTube this year.

Be where your customers are
As a business owner, this trend means that you need to focus on placing your business where your customers are. Create unique and compelling digital experiences with well-placed social media accounts, e-commerce sites or company websites, and optimize for mobile. In addition, be sure to spend the time to understand how your customers find you and optimize that experience.

How will you be celebrating Valentine’s Day this year?
Share your stories on any of our channels – YouTube ChannelFacebookTwitter, or Google+.

Small spaces

Living in small spaces – terminology, concept, and functionality

Dear L Think Crew:

Are you fascinated by the concept of small homes? Well, I sure am. I’ve been reading about this topic for a few months and thought I would share some great facts about this trend that is taking urban centers by storm.

The terminology of ‘small’
There are so many different terms currently used to describe small spaces such as micro-pads, small apartments, tiny condos, Lego-style apartment, micro-apartments, micro-suite, pico-dwelling, and more. My favorite term to describe small living spaces is micro-pads because it reminds me of a stackable set of blocks that have padding on them. Oh, what fun!

The art of living small
With the 2008 economic downturn, many people lost their jobs or suffered wage freezes or cuts. This got people thinking about living in smaller spaces, lower rent, proximity to necessities, and only purchasing what you truly need. In addition, the increasing costs of an urban dwelling driven by market demand for a finite number of living spaces has forced many urbanities to think about their needs – location, size, or cost.  Many have also started touting the positive environmental impact of smaller spaces – reducing your carbon footprint, more sustainable by using only the necessary heating and cooling supplements.

How small is small?
Most Canadian condo developers have started to follow this trend that has already taken Hong Kong and New York by storm. New York’s self-professed smallest apartment is only 78 square feet for only $800 per month in rent. Canadians enjoy the concept of more space so Montreal’s smallest available new condo is a spacious 286 square feet for only $108,000, while Toronto has a cavernous micro-suite of 289 square feet.

What do you do with all that space?
Well, if you’re sold on the concept to small. Ikea and a myriad of other retail stores can help you decorate your tiny pad. Interior designers have taken up the challenge by combining form and function with multi-purpose, multi-functional furniture pieces. The best tips are think like a minimalist, adapt items for dual purpose use, and be flexible.

Would you choose location, size or cost?
We would love to hear your thoughts! Leave your comments below or on any of our channels – YouTube ChannelFacebookTwitter, or Google+.

Groundhog Day – A Furry History and 2015 Predictions

Dear Readers:

Happy Groundhog Day! Oh, and welcome to another cold wintery edition of our blog post here at L Think Crew. I thought I would talk a little bit about the history of the groundhog and what’s in store for winter 2015.

A Woodchuck Kind of History
Groundhogs, or woodchucks, go into hibernation over the winter months and typically emerge in March. The tradition of finding out whether a groundhog could see its shadow comes from two historical sources – the Christian tradition of Candlemas with priests handing out blessed candles to predict how long winter would be, and Germans using the hedgehog to predict weather. Fast forward a few hundred years and the first Groundhog Day was celebrated in 1887 at Gobbler’s Knob in Punxsutawney, Pennsylvania.

The Furry Predictions For 2015
As for the predictions in 2015, there were mixed results. Some of our furry friends coming out of their burrow, saw his shadow, and predicted six more weeks of winter (shout outs to: Nova Scotia’s Shubenacadie Sam and Pennsylvania’s Punxsutawney Phil). Other woodchucks disagreed with this assessment by refusing to acknowledge their shadow and thus predicting an early spring (huzzah to: Wiarton, Ont.’s Wiarton Willie and Winnipeg Willow).  So, who do you want to believe?

Share Your Feedback With Us
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