Dear L Think Crew:
Are you ready for the most lovely (or heart-wrenching) day of the year? Well, no matter how you look at it, Valentine’s Day marks a significant moment to celebrate (or anti-celebrate) love. Retailers and digital marketers love this time of year because of increased spending on luxury items, YouTube anniversary celebrations, and revised strategies to reach customers.
Mobile devices are leading Valentine’s Day purchases
With the prevalence of mobile devices, a new survey has shown that one-third are now purchasing their Valentine’s Day gifts for their loved ones on smartphones or tablets. The age group leading this trend is 18 to 34 year olds that are looking for last-minute, on-demand gifts up to one week before the big day.
YouTube turns 10 on February 14
The video platform services started as a simple space to upload and share videos, was then purchased by Google, and now enjoys 1 billion unique monthly users and a 14% home Internet traffic dominance in late 2014. It just so-happened that YouTube registered its domain name 10 years ago on Valentine’s Day. Share your love for YouTube this year.
Be where your customers are
As a business owner, this trend means that you need to focus on placing your business where your customers are. Create unique and compelling digital experiences with well-placed social media accounts, e-commerce sites or company websites, and optimize for mobile. In addition, be sure to spend the time to understand how your customers find you and optimize that experience.