What I Learned From Wild Wealthy Women What I Learned From Wild Wealthy Women

What I Learned From Wild Wealthy Women

Dear L Think Crew,

Mandraa TV recently held their launch event by inspiring ‘Wild Wealthy Women’ Seminar held on March 1, 2015 in Scarborough, Ontario. Founder and entrepreneur Sumu Sathi focused on inspiring female leaders in social entrepreneurship. I felt empowered by this event and I wanted to share some key messages from the keynote speakers to inspire you on your path towards leadership and entrepreneurship.

Dare To Dream
Lita Mae Button, also known as Bad Ass Button (@BadAssButton), shared her personal struggles to find her true calling in life – professional boxing. She stressed the importance of daring to dream to ensure that the best thing you do in life is succeed. You cannot match the feeling of empowering yourself. You must foster a mindset of fearlessness to ensure you keep pushing forward through any obstacles that might appear in your way. Lita’s mentioned five D’s to her success: Dedication, Drive, Determination, Desire and Discipline.

You Are What You Believe
Leyla Razheghi, Business Strategist with DivaGirlPreneur (@DivaGirlPreneur) inspired us to focus our talents so we can build our empire. People don’t buy what you do, but why you do it. What you do simply proves what you believe. To build your empire, ensure that you focus on finding your passion, living a life of excitement, finding a network of positive and passionate people who are willing to invest in you, network yourself, be persistent, take risks, trust your gut, and above all build a community to give back.

Network Like A Pro
Manjula Selvarajah (@manjaselva), engineer turned journalist, has truly demonstrated professional success in her multi-faceted career. During her interactive workshop, she shared her keys to success – effective networking. To help change our perspective on networking, she encouraged us to expand our posse beyond our current community and company. At networking events, focus on what you can do for other people with no expectations in return. Have one specific career goal per event, but also have fun and become a connector. Start small, make meaningful connections by thinking about what you can offer the other person, create a system to help keep track of and connect with key contacts, and invest in doing a little networking every week. Finally, focus on giving and sharing what you know without fear.

Seek Knowledge To Succeed
Ruby Latif (@rubylatif), also known as Toronto Mayor John Tory’s secret weapon, empowered us with tools and resources to help us become better leaders and entrepreneurs. As a business and political consultant, she is passionate about grassroots community engagement and creating connects with diverse communities in Toronto. Her key tips included: reaching out to Enterprise Toronto, Ontario Network of Entrepreneurs (ONE Business), Business Development Bank of Canada (BDC), MaRS, and Ryerson University’s Digital Media Zone (DMZ) to learn more about starting your own business.

Savour Your Food
We had the opportunity to sample some delicious food and savour our drinks in our workshop. The food and drinks were provided by:

*Chanile Vines from Vinesplay treated us to tips on how to savour our wine,
*Esther Williams from The Frosted Cake Boutique, and
*Chef Ramanaa from Shiraz Gourmet showed us how to add some Tuscan-flavour to our Italian food with fresh ingredients and an eye to detail.

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What I Learned at PodCamp Toronto 2015

What I Learned At PodCamp Toronto 2015

Dear Readers:

Founded 9 years ago as BarCamp, the original concept behind PodCamp Toronto was to have anyone sign up and talk about any topic on a designated day. This simple concept has evolved into an annual two-day unconference on digital media, podcasting, videos, and marketing at Ryerson University known as #PCTO15 in the Twitter-verse. I had the privilege to attend this year’s event in February 2015 and I wanted to share some key findings from my experience.

Your Strategy Is Your Success
Many times, entrepreneurs think that they can post whatever they like on social media and the customers will come. This is the wrong approach! Focus instead on developing a marketing strategy by following these steps: research our audience, find insights with conversations and testing your product, develop an idea on how your product / service can add value to your customers’ lives, then execute your idea with objectives and tactics. Finally measure everything, adjust as needed. Rinse and repeat.

Know Your Audience
It doesn’t matter what medium you use, you must understand your audience – who they are, what they want, where they are. If you’re on social media, this involves conducting research through social listening (think about tools such as SocialMention or HootSuite), face-to-face conversations with your potential or current customers (think about customer validation), and surveys. Ask yourself: What are my future and current customers asking? Why are they going to this particular social media site? What are they looking for? Focus on delivering value and addressing this need when you find out the answer.

Corporate View Of Social Media
Many companies are uncomfortable with the fast-paced and unmoderated nature of social media. Anyone can say anything about a company and this may have negative consequences for a brand and its market share. Case in point is McDonald’s attempt to engage customers in conversation with two hashtags #mcdstories and #meetthefarmers. Instead, the public reached out with negative stories about food preparation and working conditions for employees on Twitter.

Content Marketing Is Alive
Social media and content marketing go hand in hand. To engage your users, you must produce quality, relevant, and interesting content that will add value to their lives. Don’t be boring vanilla, be a spicy jalapeno! Ask: Will this content make a difference in the lives of my users or customers? If not, then you may want to rethink your angle.

The Rare Breed of PodCamps and Unconferences
The concept of free unconferences that allow a community to share ideas on any topic is a dying breed. There are very few PodCamps or unconference models left in Canada or Toronto. If you can, show your support for PodCamp Toronto by tweeting using the hashtag #PCTO15 or #PodCampTO, talking about this event with your network, and attending next year’s event. You can bookmark their official website or just follow them on Facebook, Twitter, or LinkedIn.